Growing up a working-class kid, I had to make things last. Where possible, I bought what I thought would stand the test of time... this also included saving up to buy more expensive stuff if it lasted longer. I knew nothing about ethical consumerism (arguably, I do not know - does anyone?).
I am certainly no fashionista, but I am a pragmatist (with Yorkshireman training) who wants to drive the clothing and equipment industry to a truly circular economy where we must consider the embodied energy (energy used to make) and the lifecycle of a product (energy used until it enters back into circulation in another form).
I will invite a guest here to explain the technical details of these sustainability concepts later.
Product Reviews (gripes and praises)
Having read many reviews (especially when purchasing hardy equipment and clothing for long trips), I get frustrated when 99% of the reviewers seem to have had the kit given to them by companies and have worn or tested it once (not all and I will introduce where possible those superstar reviewers who live in their best kit).
This blog will share reviews of the kit used on trips and used until it's fallen apart. I will be linking to other reviewers who do the same, as the mission here is to promote the sustainability and longevity of consumer goods. I will reach out to manufacturers and brands for comment where possible.
The blogs will provide helpful resources for purchasing second-life goodies or repairing stuff.
Ethical Consumerism - What is it?
Ethical consumerism is a type of consumer activism based on dollar voting. It is the practice of purchasing products and services to minimise social and environmental damage while avoiding products and services that harm society or the environment.
Did you know there is a Not-for-Profit Ethical Consumer magazine - I didn't. Check out their top 10 tips.
Brands vs Products
Certain Brands are leading the way, but not all of their products are ethical, and some Brands use flagship 'Green' products to greenwash you into thinking all their products are environmentally friendly.
Being green's not easy, but organisations like BCORP are trying to help you. Here's the logo to look out for and an article on Brands to look out for.
Here is how to search for BCORP Brands -
Product reviews to follow.